Mexico 1968

Who?  Pedro Ramirez Vazquez, Eduardo Terrazas, and Lance Wyman

What?  Mexico 1968 Olympics Poster

Where?  The V&A Museum of Childhood

When?  Now now now, and until 7 September 2008, as part of the seriously exciting-looking exhibition A Century of Olympic Posters.  I don’t know about you, but I’m really looking forward to seeing it…

Why?  Because it’s an op-art masterpiece (although also based upon traditional Mexican artwork) that looks just as visually powerful today as it must have done back then.  Significantly, the Mexican team were conscious that they did not have the cash to splash on architecture and the like that their predecessors as hosts had enjoyed.  They understood early on that graphic design was a cheap and powerful way to stamp a country’s identity on the Olympics instead.

And hey, there may even be a lesson for the multitude of knee-jerkers who sought to stick the boot into the London 2012 logo.  See here:

2012 Logo: “Give it a Chance”